Not all businesses are created equal

There are easy businesses, and there are difficult businesses.

Google (ads) is easy. A local car dealership is tough. Selling insurance is even tougher.

Again, not all car dealerships are created equal. Some may be located in a rich town.

Easy businesses bring in easy money. Some employees get unlimited free meals, free gyms, free concierges to walk your dogs, generous health care plans, and so on. Others get nothing, and sometimes their wages are paid late.

You can tell how difficult a business is from the number of complaints about unscrupulous practices. Tough business are driven to use "creative" selling methods.

Of course, the greed of some shareholders or incompetent management distort my hypothesis, but in general some business are just easy and some simply tough.

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